Friday, June 2, 2017

Common Language Doesn’t Equal Common Culture

Common Language Doesn’t Equal Common Culture

Turns out, quite different! Just because two cultures share a common language or are in a similar part of the world does not necessary mean that they share a common business culture. This sounds like an obvious point, but it’s one that people often overlook when doing business overseas, especially in countries with superficial similarities that can mask important underlying differences. Assumptions like these can lead to awkward — or unprofessional — interactions in a different culture.


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