body~politic

Saturday, January 14, 2017

Virtue Signalling | Know Your Meme

Virtue Signalling | Know Your Meme

Precursors
Within evolutionary anthropology, signalling theory[6] has been used as a framework to explain various forms of communication between humans, including public displays of commitment to solidify membership within a particular group. In the context of religious groups, anthropologist William Irons argued that the use of “ostentatious” signals of commitment improved trust and cohesion within communities, which he used to provide a possible adaptive explanation for various religious rituals and beliefs.

The similar pejorative karma whore, used as early as January 2000, is often employed in online communities to accuse others of attempting to raise their social standing by pandering to the stereotypical prejudices or trends that are widely accepted by its members.



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